Time for a New Era

Hello everyone, Tim Bender here. Today, I’m thrilled to unveil something we’ve been working tirelessly on: Collected.

For years, I’ve observed the watch market evolve and change. Throughout this time, two glaring needs have surfaced consistently: the need to provide consumer protection for buyers and the need to build tools for dealers to operate more efficiently. That’s why I’m proud to introduce Collected—a platform built for collectors by collectors and designed to bring dealers into the future of watch commerce. This isn’t another marketplace. It’s a verified network where everyone, collector and dealer alike, can trust each other and contribute to the community. Collected is more than a place to buy and sell watches. It’s a vision for the future of our industry, and one that’s long overdue.

Let’s face it: collectors deserve better. They deserve transparency, security, and the confidence that what they’re buying is exactly what they’re getting. You shouldn’t need a PhD in all things watches to feel safe enjoying the hobby. At Collected, every transaction is anchored by robust ID verification, and every watch is accompanied by a ledger of ownership history. This platform gives collectors what they’ve always wanted: a marketplace free of guesswork and full of fun—as collecting should be.

Working smarter for dealers.

On the dealer side, I’ve been in your shoes. I’ve bought and sold thousands of watches. I know what it’s like to use clunky tools, disconnected systems, and platforms that seem built for anyone but us.

Collected offers a suite of tools that elevate the dealer experience and bring us into the future of our business. From streamlined analytics to useful CRM tools, this platform is built for today’s dealer. Everything is designed to enable dealers to work smarter, connect with customers, and thrive in an evolving market. With Collected, you’ll be able to sell more, sell faster, and fundamentally transform your business.

Amplifying independent voices.

Again, Collected isn’t another marketplace—it’s a community. Let’s be honest: today’s watch media has largely become a landscape of paid advertising. The lines between editorial content and marketing have blurred to the point where collectors are left wondering if they’re being informed or sold to. Industry politics, access, and funding play an outsized role in this dynamic, creating an environment where collusion and market manipulation thrive. That’s where Collected is different.

Our editorial content will stand as a beacon of honesty and independence in the watch world. It’s built on the same philosophy that started my podcast, Dialed In, where I never hesitate to tell it like it is. I was the first to publicly call the top of the watch market in 2022. I didn’t do this because it was easy or aligned with my commercial interests, but because it was the truth collectors and dealers needed to hear. On Collected, you’ll get access to watch scholarship, industry analysis and insights, and lifestyle content driven by the love of watches—not advertising dollars.

We’re already behind.

In an industry steeped in mechanical innovation, the watch industry hesitates to push boundaries elsewhere. Antiquated business practice and status quo are the norm, but why settle when the future holds so much more? Collected represents a leap forward. We’re not waiting for the market to change; we’re leading it into a new era—one where collectors and dealers finally have a space that serves their needs, respects their passions, and pushes the industry to evolve.

Thank you for joining me on this journey. I believe Collected will be the platform that unites us all, strengthens our community, and finally gives us the marketplace we deserve. It’s time for change, and the future starts with us today.

Welcome to Collected.